Reprinted from Estetica Magazine
SALON RETAIL IS NOT DEAD. If it was RIKOKO is bringing it back to life with a new generation of luxury “color smart” products that literally sell themselves off the shelf.
The packaging design is not only gorgeous but revolutionary in how it interacts with the RIKOKO app enabling consumers to unlock and reveal product benefits, inspiration and a virtual trip into the world of Rikoko and the Seychelles.
With buzz-worthy content, offerings and first to market products, RIKOKO is certainly gaining traction in the professional world. “It was made for professionals and designed to sell exclusively in the salon,” says co-founder and color expert Richy Kandasamy, “with all the diversion and clutter in the marketplace we saw the need to return to a concise range of salon only products that give professionals something fresh and authentic to share with clients. Today’s consumer does not want to be sold anything, they want to discover it for themselves and share it with their friends.”
For more information on how to bring RIKOKO into your salon please contact email@example.com